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    <post_id>8</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[Your tech stack is costing you more than the subscriptions]]></post_title>
    <post_content_short><![CDATA[What is a tech stack, and why does it matter? Understand business software, integrations, automation, hidden costs and the customer data you
	could be losing.
]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/8/DTS_REFORM_Franco_Dupuy_Photos_ID13653.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/your-tech-stack-is-costing-you-more-than-the-subscriptions/</post_content_url>
    <post_date>2026-10-22 00:58:22</post_date>
  </posts>
  <posts>
    <post_id>7</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[The best website platform is the one that works for your business.]]></post_title>
    <post_content_short><![CDATA[Compare Shopify, WordPress, Squarespace, Webflow, Wix and Oncord. Understand website costs, maintenance, ownership and integrations before
choosing.]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/7/DTS_HOME_ATELIER_DTS_Studio_Photos_ID7869.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/the-best-website-platform-is-the-one-that-works-for-your-business/</post_content_url>
    <post_date>2026-10-22 00:56:09</post_date>
  </posts>
  <posts>
    <post_id>6</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[You don't need a rebrand. You need to work out what's wrong.]]></post_title>
    <post_content_short><![CDATA[Does your business need a rebrand or a refresh? Learn the signs, costs and strategic questions to consider before changing your brand
identity.]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/6/DTS_AFTER_HOURS_Shauna_Summers_Photos_ID9110.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/you-dont-need-a-rebrand-you-need-to-work-out-whats-wrong/</post_content_url>
    <post_date>2026-10-22 00:54:39</post_date>
  </posts>
  <posts>
    <post_id>5</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[Google isn't the only place people are looking for you]]></post_title>
    <post_content_short><![CDATA[What is generative engine optimisation? Understand SEO vs GEO and how businesses can improve visibility across Google and AI-powered search.]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/5/DTS_PLEASE_DO_NOT_DISTURB_Fanette_Guilloud_Photos_ID8874.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/google-isnt-the-only-place-people-are-looking-for-you/</post_content_url>
    <post_date>2026-10-22 00:12:08</post_date>
  </posts>
  <posts>
    <post_id>4</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[You paid to get the customer. Now what?]]></post_title>
    <post_content_short><![CDATA[Learn how ecommerce email marketing, Klaviyo automations and customer lifecycle strategy can improve retention and repeat purchases.]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/4/DTS_LAST_PERIOD_Agustín_Farías_Photos_ID11100.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/you-paid-to-get-the-customer-now-what/</post_content_url>
    <post_date>2026-10-22 00:07:41</post_date>
  </posts>
  <posts>
    <post_id>3</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[The subscription is the easy part. Getting people to stay is harder.]]></post_title>
    <post_content_short><![CDATA[Building a subscription ecommerce business? Learn how to improve retention, reduce churn and create recurring revenue that customers
	actually value.
]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/3/DTS_MIDNIGHT_AGENDA_Shauna_Summers_Photos_ID13079.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/the-subscription-is-the-easy-part-getting-people-to-stay-is-harder/</post_content_url>
    <post_date>2026-10-22 00:06:10</post_date>
  </posts>
  <posts>
    <post_id>2</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[More traffic won't fix a website that doesn't convert]]></post_title>
    <post_content_short><![CDATA[Getting traffic but not sales? Explore Shopify conversion rate optimisation, product pages, checkout friction and the changes that improve
	ecommerce performance.
]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/2/DTS_AWAY_Daniel_Farò_Photos_ID7517.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/more-traffic-wont-fix-a-website-that-doesnt-convert/</post_content_url>
    <post_date>2026-10-22 00:05:11</post_date>
  </posts>
  <posts>
    <post_id>1</post_id>
    <post_category_id>1</post_category_id>
    <post_title><![CDATA[Your logo isn't your brand. Sorry.]]></post_title>
    <post_content_short><![CDATA[Your logo is only one part of your brand. Understand brand strategy, identity, positioning and what actually makes a business memorable.
]]></post_content_short>
    <post_icon>https://www.freshmadecreative.com/media/website_posts/1/DTS_LIVE_NOW_JELLY_LUISE_Photos_ID11766.jpg</post_icon>
    <post_content_type>page</post_content_type>
    <post_content_url>https://www.freshmadecreative.com/journal/your-logo-isnt-your-brand-sorry/</post_content_url>
    <post_date>2026-10-22 00:01:26</post_date>
  </posts>
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