[
	{
		"post_id": "8", 
		"post_category_id": "1", 
		"post_title": "Your tech stack is costing you more than the subscriptions", 
		"post_content_short": "What is a tech stack, and why does it matter? Understand business software, integrations, automation, hidden costs and the customer data you\n\tcould be losing.\n", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/8\/DTS_REFORM_Franco_Dupuy_Photos_ID13653.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/your-tech-stack-is-costing-you-more-than-the-subscriptions\/", 
		"post_date": "2026-10-22 00:58:22"
	}, 
	{
		"post_id": "7", 
		"post_category_id": "1", 
		"post_title": "The best website platform is the one that works for your business.", 
		"post_content_short": "Compare Shopify, WordPress, Squarespace, Webflow, Wix and Oncord. Understand website costs, maintenance, ownership and integrations before\nchoosing.", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/7\/DTS_HOME_ATELIER_DTS_Studio_Photos_ID7869.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/the-best-website-platform-is-the-one-that-works-for-your-business\/", 
		"post_date": "2026-10-22 00:56:09"
	}, 
	{
		"post_id": "6", 
		"post_category_id": "1", 
		"post_title": "You don't need a rebrand. You need to work out what's wrong.", 
		"post_content_short": "Does your business need a rebrand or a refresh? Learn the signs, costs and strategic questions to consider before changing your brand\nidentity.", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/6\/DTS_AFTER_HOURS_Shauna_Summers_Photos_ID9110.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/you-dont-need-a-rebrand-you-need-to-work-out-whats-wrong\/", 
		"post_date": "2026-10-22 00:54:39"
	}, 
	{
		"post_id": "5", 
		"post_category_id": "1", 
		"post_title": "Google isn't the only place people are looking for you", 
		"post_content_short": "What is generative engine optimisation? Understand SEO vs GEO and how businesses can improve visibility across Google and AI-powered search.", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/5\/DTS_PLEASE_DO_NOT_DISTURB_Fanette_Guilloud_Photos_ID8874.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/google-isnt-the-only-place-people-are-looking-for-you\/", 
		"post_date": "2026-10-22 00:12:08"
	}, 
	{
		"post_id": "4", 
		"post_category_id": "1", 
		"post_title": "You paid to get the customer. Now what?", 
		"post_content_short": "Learn how ecommerce email marketing, Klaviyo automations and customer lifecycle strategy can improve retention and repeat purchases.", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/4\/DTS_LAST_PERIOD_Agustín_Farías_Photos_ID11100.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/you-paid-to-get-the-customer-now-what\/", 
		"post_date": "2026-10-22 00:07:41"
	}, 
	{
		"post_id": "3", 
		"post_category_id": "1", 
		"post_title": "The subscription is the easy part. Getting people to stay is harder.", 
		"post_content_short": "Building a subscription ecommerce business? Learn how to improve retention, reduce churn and create recurring revenue that customers\n\tactually value.\n", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/3\/DTS_MIDNIGHT_AGENDA_Shauna_Summers_Photos_ID13079.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/the-subscription-is-the-easy-part-getting-people-to-stay-is-harder\/", 
		"post_date": "2026-10-22 00:06:10"
	}, 
	{
		"post_id": "2", 
		"post_category_id": "1", 
		"post_title": "More traffic won't fix a website that doesn't convert", 
		"post_content_short": "Getting traffic but not sales? Explore Shopify conversion rate optimisation, product pages, checkout friction and the changes that improve\n\tecommerce performance.\n", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/2\/DTS_AWAY_Daniel_Farò_Photos_ID7517.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/more-traffic-wont-fix-a-website-that-doesnt-convert\/", 
		"post_date": "2026-10-22 00:05:11"
	}, 
	{
		"post_id": "1", 
		"post_category_id": "1", 
		"post_title": "Your logo isn't your brand. Sorry.", 
		"post_content_short": "Your logo is only one part of your brand. Understand brand strategy, identity, positioning and what actually makes a business memorable.\n", 
		"post_icon": "https:\/\/www.freshmadecreative.com\/media\/website_posts\/1\/DTS_LIVE_NOW_JELLY_LUISE_Photos_ID11766.jpg", 
		"post_content_type": "page", 
		"post_content_url": "https:\/\/www.freshmadecreative.com\/journal\/your-logo-isnt-your-brand-sorry\/", 
		"post_date": "2026-10-22 00:01:26"
	}
]